Nonprofit Organization YMC Essay Example | Topics and Well Written Essays - 2500 words

Nonprofit Organization YMC - Essay Example It approaches the heart of many communities all over the world ("About the YMCA", 2006). The local YMCAs in the different countries identify with each other in terms of a common direction and an overall strategy for the organization. However, the different YMCAs vary in terms of the programs and services implemented. The programs have to depend on the needs of the local communities that an organization caters to (Zald and Denton). One remarkable aspect in YMCA is that it encourages membership. Even if YMCA stands for Young Men's Christian Association, it does not mean that the doors are closed to those who are not young, Christian men ("About the YMCA", 2006). Most local YMCAs would accept non-Christian members and give them opportunities to participate and lead (Alexander). This was policy from the time when the organization started 150 years ago. It was even regarded as unconventional because back then, the demarcation among different classes and churches is very strong, particularly in England. This unusual trait made YMCA focus on the strength of openness they know that the effort to gather different people together is very important for the society. YMCA also provided assistance for those who cannot afford to pay through their financial policies. 'Y' then became something that stands for everybody, with no regard on the race, age, faith or income of the people who come to the organization ("About the YMC A", 2006). YMCA associations are operated by the volunteers and through them the various services are implemented. In North America, most people think of YMCA as a sports facility for the community because of its resources. However, the range of services YMCA provides is very broad. It includes child care, physical fitness, camping and overnights, conference halls and activity centers, employment preparation programs and educational activities. These are all utilized to instill and encourage positive values. ("YMCA", 2006). 2004 U.S. Statistics YMCAs 2,594 Members 20.1 million Facility members 11 million Program members 9 million Under age 18 members 9.7 million Over age 18 members 10.3 million Male members 10.1 million Female members 9.9 million Volunteers are also crucial in fulfilling the mission of YMCA. Through the volunteers, every YMCA is able to meet the needs of the community it serves. Volunteers 613,430 Program 559,044 Board 54,386 Source: www.ymca.net History of YMCA The history of YMCA can be traced in England. It started from an organization founded by a certain Sir George Williams in 1844 in London. He was 23 years old then, an aristocrat who is known for dedicating his efforts in promoting the health and welfare of boys. He was also helped by his friends who are mostly businessmen. Their endeavor was to give an active response to the impending dangers brought about by the social conditions and realities faced in big cities in Great Britain at the time. This period was the end of the Industrial Revolution. YMCA aimed to put an end to the lazy and mischievous behavior of the young men. They were encouraged to again take Bible studies and enroll in different classes. YMCA was able to recruit more or less 2,700 members in their twenty-four associations. Great Britain witnessed this just within seven years (Vodrey, n.d.). The success of the group in Great Britain led them to spread the effort into other

Debussys Petit Suite Essay Example for Free

Debussys Petit Suite Essay Claude Debussy (1862-1918) was one of the most important composers of his time and is considered the founder of the impressionist movement, essentially a one-person revolution. Born in Saint-Germain-en-Laye, Debussy was the eldest of five children of a crockery shop owner and a seamstress. Despite early dreams of becoming a virtuoso pianist, Debussy found greater success working as a composer, producing his first works as a teenager. His first piano work was written at age 18, and within a few years, he was composing symphonies, cantatas and operas. The origin of the his impressionistic music stemmed from the Impressionistic art of compatriots- Monet, Renoir, Manet, and others, with the tendency to hint at an idea rather than state boldly, to feature color and atmosphere over Germanic clarity. The piano remained his main instrument and he ultimately became best known for his mature works for the instrument. His piano music is distinctive for its luminous tonal colors and often evoke an other-wordly and ethereal sense. This is a result of his skillful use of parallel chords, treatments of layers of refined sound, unresolved harmonies, unusual pedal effects, free modulatory procedures, and full exploitation of the piano’s resources. Debussy was only 24 years old when he began working on the 4-hand Petite Suite. The charming 4-movement suite was written about the same time as his two Arabesques for piano, conjuring a similar sense of lightness and delicacy, as well as conveying the same immediate charm. The work was originally conceived for piano, but was later re-scored for full orchestras. The reworking of Petite Suite for orchestra was accomplished not by Debussy himself, but by Henri Boesser, a slightly younger French composer who was noted for his orchestration skills. In its original form for piano, Petite Suite was first performed on February 2, 1889 by Debussy in collaboration with the pianist-publisher Jacques Durand. Transcriptions for string quartet, flute solo, saxophone solos, and other instrumentations have been written and performed. This works has a simple lyricism that contrasts with much of the composers music from the late 1880s Like the paintings of the Impressionists, most of Debussy’s music including the Petite Suite is inspired by the outdoors, suggesting moods and giving glimpses of nature. For Debussy, music always began where words and sight left off. The first movements of Debussy’s Petite Suite of 1889 are drawn from two poems of Verlaine’s 1869 volume Fà ªtes galantes. The poems evoke the era of 18th-century aristocrats on country outings, the world depicted in the fanciful paintings of Fragonard and Watteau. En Bateau is one of the composer’s â€Å"water pieces’ presenting a delicate theme reminiscent of Faure rippling accompaniment. It suggests revelers in a boat have their minds on romantic trysts as they sail at dusk on a dark lake. Debussy’s music captures perfectly a mood of water-borne serenity and languor, opening with a kind of musical sigh that made the Petite Suite immediately popular with a wide audience. The next movement, entitled Cortge, Procession conveys the idea that boat revelers are playfully making their way along a promenade to retire from the boat ride. The third movement Menuet, triple metered dance, and fourth, Ballet although not set to a particular poem articulate broadly the nostalgia and the sparkle held in balance throughout the poems of Fà ªtes galantes. The final movement is an energetic, festive dance movement with the title Ballet.

The History and Role of Accounting in Business Essay -- Accountant, Eco

Accounting can be defined in a number of ways, but I chose the book definition, which is; Accounting is an information system that provides reports to stakeholders about the economic activities and condition of business. The person in charge of accounting is called the accountant. The accountant is typically required to follow a set of rules and regulations. These rules and regulations are called the General Accepted Accounting Principles. Throughout these next few paragraphs, I will be giving you the history and evolution of accounting, and I will be explaining who the stakeholders are and what type of information they require, and I will be explaining the role of accounting in business. There will be many examples and type of business decisions throughout this whole paper. The history of accounting dates all the way back to the fourteenth century. In 1494, Luca Pacioli, first published and printed his accounting book in Venice, Italy. Pacioli’s book included a 27-page step by step guide on bookkeeping. In his book Pacioli, introduced symbols for plus and minus for the first time in a printed book. His accounting book contained the first known published work of double-entry, and it was said that this laid the foundation for double-entry bookkeeping in the world today. Double-entry was defined as any accounting action that required a debit and credit transaction for each transaction. The very first known accounting book to be discovered in the English literature was published and printed in London, England by John Gouge in 1543. Accounting can be broke down into four categories; Financial, management, open-book, and tax accounting. Financial accounting can be defined as a major branch of accounting involving the collection, re... ...n’t be following the rules of bookkeeping which are also known as the (General Accepted Accounting Principles.) That’s why the accounting equation and accounting are so important to everyday life and business. In the future, I see the role of accounting being the same as it is today. I see it being the same because the companies might change, but they will always need accounting in one way or another. No matter what company it is, a company will always like to know what it owns, and a company would always like to know who they owe, Without this how would a company be able to run efficiently and maximize profit. Although all companies don’t aim to maximize profits, majority of the companies in today’s world do. Unlike other jobs, I believe that accountants will always have job, cause as long companies are up and running, they will need somebody to run there books. The History and Role of Accounting in Business Essay -- Accountant, Eco Accounting can be defined in a number of ways, but I chose the book definition, which is; Accounting is an information system that provides reports to stakeholders about the economic activities and condition of business. The person in charge of accounting is called the accountant. The accountant is typically required to follow a set of rules and regulations. These rules and regulations are called the General Accepted Accounting Principles. Throughout these next few paragraphs, I will be giving you the history and evolution of accounting, and I will be explaining who the stakeholders are and what type of information they require, and I will be explaining the role of accounting in business. There will be many examples and type of business decisions throughout this whole paper. The history of accounting dates all the way back to the fourteenth century. In 1494, Luca Pacioli, first published and printed his accounting book in Venice, Italy. Pacioli’s book included a 27-page step by step guide on bookkeeping. In his book Pacioli, introduced symbols for plus and minus for the first time in a printed book. His accounting book contained the first known published work of double-entry, and it was said that this laid the foundation for double-entry bookkeeping in the world today. Double-entry was defined as any accounting action that required a debit and credit transaction for each transaction. The very first known accounting book to be discovered in the English literature was published and printed in London, England by John Gouge in 1543. Accounting can be broke down into four categories; Financial, management, open-book, and tax accounting. Financial accounting can be defined as a major branch of accounting involving the collection, re... ...n’t be following the rules of bookkeeping which are also known as the (General Accepted Accounting Principles.) That’s why the accounting equation and accounting are so important to everyday life and business. In the future, I see the role of accounting being the same as it is today. I see it being the same because the companies might change, but they will always need accounting in one way or another. No matter what company it is, a company will always like to know what it owns, and a company would always like to know who they owe, Without this how would a company be able to run efficiently and maximize profit. Although all companies don’t aim to maximize profits, majority of the companies in today’s world do. Unlike other jobs, I believe that accountants will always have job, cause as long companies are up and running, they will need somebody to run there books.

Marie and Meursault: Meant to Be or Want to Be Essay

â€Å"It occurred to me that anyway one more Sunday was over, that Mamam was buried now, that I was going back to work and that really, nothing had changed. †(1. 1. 15) These are some of the words that ran through Meursault’s mind after his mother’s death. He was very isolated from her so he felt as if nothing had changed. He was not the most outgoing person but the same cannot be said about his love interest, Marie. Throughout the novel, The Stranger, Meursault and Marie reveal just how many similarities and differences they share in the topics of emotion, actions and mannerism. To begin with, emotion was most certainly one of the main factors of the book. Emotion played such a big impact it potentially caused a death. Marie and Meursault very both similar and different in their ways of emotion. They were both very physically bonded to one another. They might not have always seen eye to eye, but when it came to contact, their emotions were hand in hand. Recently after Mamam lost her life, Meursault made a quick connection with Marie. â€Å"Together again, Marie and I swan out a ways, and we felt a closeness as we moved in unison and were happy. (1. 6. 7) Just from a line of Meursault’s thoughts, you could tell he had a serious emotional connection with Marie. For most of the novel, this couple seemed as they were formed together into one person, but on the other hand, their everyday feelings about common things were as different as black and white. Marie was a very energetic, romantic and passionate Mann 2 woman, while her other half rarely every showed any kind of emotion other than physically. Later on in, the Stranger, Marie asked Meursault if he loved her. By responding that it did not matter if he loved her, it put it right out in the open that he did not have a very wide emotion range. Meursault also never really showed any grief for the loss of his mother, especially while at her funeral. †Soon one of the women started crying.   I thought she’d never stop.   I wish I didn’t have to listen anymore. But I didn’t dare say anything. † (1. 1. 16) The way Meursault expresses himself surely reveals just how there are many more differences than similarities when it comes to Marie and his emotions. In addition to emotion, Marie and Meursault have very similar and different actions. As obviously pointed out I the novel, the both enjoy having feeling relations with each other. The both are very good at controlling their actions in the majority of the story. For example, even when Meursault is awaiting execution he does not panic or freak out with the exception of trying to be forced to pray. The two adults are not completely the same in their actions though, they are also very different. Meursault does not stay low key all of the time, sometimes he just has to let it out. While at the beach with Marie, and his friends, they come across the Arab that cause trouble for Raymond. Instead of just going with the flow, Meursault goes and takes charge of the situation. It may not have been his smartest action considering it took away someone’s life; it was a very different way to stand up for something. Meursault clearly had a great deal more of bravery than his girlfriend, Marie. Mann 3 Lastly, the similarities and differences between Marie and Meursault were also influenced by mannerism. Meursault and Marie made very clear throughout their time together that they had a different way of doing things than we do now. In their relationship, they did not take things as slowly as we do now-a-days. Considering they were very close together just on the first day of seeing one another in a great deal of time, you can tell they are not the type of people to kiss and hide. Individually, the two people had extremely different ways of doing things. Meursault was not the type of person to hide in the back while everyone else fought the war. Meursault was the make it happen kind of man. When he took the matters of the Arab into his own hands, it completely spiraled out of control, but still, he took a step forward, not back. Very differently from her mate, Marie was the gal that would wait for someone else to take the first step. Either or, Meursault and Marie had some similarities alongside their differences in mannerism. In conclusion, Marie and Meursault showed many similarities and differences in mannerism, action and emotion. This statement was easily expressed by Meursault’s mind thinking, â€Å"It occurs to me that anyway, one more Sunday, was over, Mamam was buried now, that I was going back to work, and that nothing had really changed. †

Gadget have destroyed communication among friends Essay

Nowadays, everyone has a smartphone, tablets, or any other kinds of mobile devices. And one of the most appealing traits of these devices is accelerating the dissemination of information and knowledge, which means you can grab any news you’re interested in anytime and anywhere. However, the mobile devices have also destroyed communication among our friends and family. For instance, when I went out with my friends and had a dinner with them, most of us just focused on the tiny little screens on our hands without talking to each other. Moreover, they chatted with each other via Facebook even when they just sat nearby. In other words, these mobile devices have not only improved the quality of communication, well†¦on the Internet, but also have destroyed communication among friends directly. Therefore, I think that we all need to figure out the original intentions that drives us want to use a smartphone, such as productivity improvement, joyfulness, or merely pursuit of vanity. No matter what the motivation it is, trying not to be obsessed with these gadgets is the most important thing to us. 3 THOUGHTS ON â€Å"SMARTPHONES AND TABLETS HAVE DESTROYED COMMUNICATION AMONG FRIENDS.† You’re right about this; it’s such a shame that people really don’t talk face-to-face anymore. I like to make a rule at family meals that we all put away the phones and gadgets for the time that we’re eating. It helps to make a shoebox or something that everyone can put their stuff in so everyone knows no one else is checking theirs. 😛 But, yeah, people have to learn again to ‘be with the people who are HERE,’ as the person who gave me the shoebox idea wrote on hers. Do you think we’ll ever see that personal communication come back, or have we gone too far already? Reply Well, in my personal opinion, people may think that the contents in the tiny little screens are much more interesting than everything we face in the real world. That’s the key of this issue. Unless we have noticed the seriousness of the problem by ourselves, just like your family dining rule, I think we have gone too far indeed. Thanks for your comments!! Reply Reblogged this on John-King.me and commented: Good post and raises a valid point that now people are so distracted by their

Why You Keep Failing Your Exams.

Why You Keep Failing Your Exams. You Start Studying Too Late. Whether or not you want to hear it, it takes months to prepare adequately and score really well on a test like the ACT, SAT, GRE and other standardized, high-stakes test. Why? They do not simply test your content knowledge, which could theoretically be crammed into your head a week before the test. (i.e. Who was Ronald Reagans press secretary? How do you say the word, eradicate in French?) Standardized tests often measure your ability to reason. Predict. Infer. Draw conclusions. And in your everyday, regular school life, you may not be practicing those skills. So, in order to get better at them, you need to brush up on them early and often. Repetition is key and cannot be mimicked the week prior to the test. Fix It: Get a study schedule put together several months before your exam. Write down study times into your calendar and commit yourself to them firmly. Let go of the idea that you can wing it and get the score youd like. I promise youll be grateful for prepping early for your major test! You Dont Prepare in a Way That Suits Your Learning Style This may be news to you, but everyone learns in different ways. Some people learn material really well sitting at a desk in a quiet corner, rehashing all their notes with headphones set to white noise. Other people learn best in a group! They want to be quizzed by friends, laughing and joking along the way. Still others prefer to type all their notes over again while they play a recorded lecture of the class review. If youre trying to force yourself to learn in a way that doesnt suit your learning style, youll doom yourself to fail your exams. Fix It: Take the learning styles quiz. Sure, its anecdotal and not 100% scientific, but it may help give you an idea about how you learn best. Find out if youre a visual, kinesthetic or auditory learner and prepare in a way that can actually help you learn. You Dont Learn the Ins and Outs of Your Exam Did you know that the ACT is very different from the SAT? Your vocabulary quiz is going to be an incredibly different type of test than your midterm exam. Perhaps youre failing your exams because you havent quite caught on that you need to prepare in different ways for different kinds of tests. Fix It: If youre taking a test in school, find out from your teacher the type of exam it will be – multiple choice? Essay? Youll prepare differently if so. Get a test prep book for the ACT or SAT and learn the strategies for each test. Youll save time (which leads to earning more points) by familiarizing yourself with the test content prior to testing.    You Pressure Yourself. Nothing is worse than test anxiety. Well, maybe childbirth. Or being eaten by sharks. But mostly, nothing is worse than test anxiety. For days before the test you can think of nothing else. You pressure yourself straight into hives. Youve decided that nothing – NOTHING – matters except a perfect score and youve sweated and cursed and hoped and despaired over your upcoming exam. And after having taken the exam, you realize that your score was absolutely awful and you wonder what you couldve done differently. Fix It: Practice steps to overcome test anxiety from your desk right before the exam. If that doesnt help, draw a timeline of your imagined life. (Birth – Death at 115 years old.) Place major events on it: first learned to walk; lost a grandparent; got married; the births of your 17 children; won the Nobel prize. Now, place a tiny dot of your test date on your timeline. Doesnt seem so enormous, now does it? Although a test can make you fraught with nerves, it helps to put it into perspective. Will you remember it on your deathbed? Highly unlikely. Youve Labeled Yourself a Bad Test-Taker Right now – this minute – stop calling yourself a poor test-taker. That label, called a  cognitive distortion, does more harm than you know! Whatever you believe yourself to be you  will become. Even if youve taken  and failed  tests in the past, your future testing self is not a guaranteed failure. Figure out the mistakes you made on those tests in the past (Maybe you didnt study? Perhaps you didnt sleep enough? Maybe you didnt learn the test strategy?) and give yourself the chance to rock this test by preparing. Fix It:  At least 30 days prior to the exam, write the words, Im a great test-taker! on post-its and stick them everywhere - your bathroom mirror, the dashboard of your car, the inside of your binder for school. Nerdy, but totally worth it. Write it on the back of your hand. Make it your screensaver and your computer password. Live it for the next month and watch your brain slowly begin to overcome the label youve given yourself in the past.

The Holocaust and its Survivors Children

The Holocaust and its Survivor's Children Evidence shows that the children of Holocaust survivors, referred to as the Second Generation, can be deeply affected both negatively and positively- by the horrific events their parents experienced. The intergenerational transmission of trauma is so strong that Holocaust-related influences can even be seen in the Third Generation, children of the children of survivors. We are all born into some story, with its particular background scenery, that affects our physical, emotional, social and spiritual growth. In the case of children of Holocaust survivors, the background story tends to be either a stifled mystery or overflowing with traumatic information. In the first case, the child may feel drained and in the second case overwhelmed.Either way, a child whose background story includes the Holocaust may experience some difficulty in their development. At the same time, the child may gain from their parents experience some helpful coping skills. According to studies, the long-term effects of the Holocaust on the children of survivors suggest a psychological profile. Their parents suffering may have affected their upbringing, personal relationships, and perspective on life. Eva Fogelman, a psychologist who treats Holocaust survivors and their children, suggests a  second generation  complex characterized by processes that affect identity, self-esteem, interpersonal interactions, and worldview. Psychological Vulnerability Literature suggests that after the war many survivors quickly entered into loveless marriages in their desire to rebuild their family life as quickly as possible. And these survivors remained married even though the marriages may have lacked emotional intimacy. Children of these types of marriages may not have been given the nurturance needed to develop positive self-images. Survivor-parents have also shown a tendency to be over-involved in their childrens lives, even to the point of suffocation. Some researchers suggested that the reason for this over-involvement is the survivors feeling that their children exist to replace what was so traumatically lost. This over-involvement may exhibit itself in feeling overly sensitive and anxious about their childrens behavior, forcing their children to fulfill certain roles or pushing their children to be high achievers. Similarly, many survivor-parents were over-protective of their children, and they transmitted their distrust of the external environment to their children. Consequently, some Second Gens have found it difficult to become autonomous and to trust people outside their family. Another possible characteristic of Second Gens is difficulty with psychological separation-individuation from their parents. Often in families of survivors, separation becomes associated with death. A child who does manage to separate may be seen as betraying or abandoning the family. And anyone who encourages a child to separate may be seen as a threat or even a persecutor. A higher frequency of separation anxiety and guilt was found in children of survivors than in other children. It follows that many children of survivors have an intense need to act as protectors of their parents. Secondary Traumatization Some survivors did not talk to their children about their Holocaust experiences. These Second Gens were raised in homes of hidden mystery. This silence contributed to a culture of repression within these families. Other survivors talked a great deal to their children about their Holocaust experiences. In some cases, the talk was too much, too soon, or too often. In both cases, secondary traumatization may have occurred in Second Gens as a result of exposure to their traumatized parents. According to the American Academy of Experts in Traumatic Stress, children of Holocaust survivors may be at higher risk for psychiatric symptoms including depression, anxiety, and PTSD (Posttraumatic Stress Disorder) due to this secondary traumatization. There are four main types of PTSD symptoms, and a diagnosis of PTSD requires the presence of all four types of symptoms: re-experiencing the trauma (flashbacks, nightmares, intrusive memories, exaggerated emotional and physical reactions to things reminiscent of the trauma)emotional numbingavoidance of things reminiscent of the traumaincreased arousal (irritability, hypervigilance, exaggerated startle response, difficulty sleeping). Resilience While trauma can be transmitted across the generations, so can resilience. Resilient traits- such as adaptability, initiative, and tenacity- that enabled survivor-parents to survive the Holocaust may have been passed on to their children. In addition, studies have shown that Holocaust survivors and their children have a tendency to be task-oriented and hard workers. They also know how to actively cope with and adapt to challenges. Strong family values is another positive characteristic displayed by many survivors and their children. As a group, the survivor and children of survivor community have a tribal character in that membership in the group is based on shared injuries. Within this community, there is polarization. One the one hand, there is shame over being a victim, fear of being stigmatized, and the need to keep defense mechanisms on active alert. On the other hand, there is a need for understanding and recognition. Third and Fourth Generations Little research has been done on the effects of the Holocaust on the Third Generation. Publications about the effects of the Holocaust on the families of survivors peaked between 1980 and 1990 and then declined. Perhaps as the Third Generation matures, they will initiate a new phase of study and writing. Even without the research, it is clear that the Holocaust plays an important psychological role in the identity of Third Gens. One noticeable attribute of this third generation is the close bond they have with their grandparents. According to the Eva Fogelman, a very interesting psychological trend is that the third generation is a lot closer to their grandparents and that its a lot easier for grandparents to communicate with this generation than it was for them to communicate with the second generation. Given the less intense relationship with their grandchildren than with their children, many survivors have found it easier to share their experiences with the Third Generation than with the Second. In addition, by the time the grandchildren were old enough to understand, it was easier for the survivors to speak. The Third Gens are the ones who will be alive when all the survivors have passed on when remembering the Holocaust becomes a new challenge. As the â€Å"last link† to the survivors, the Third Generation will be the one with the mandate to continue to tell the stories. Some Third Gens are getting to the age where they are having their own children. Thus, some Second Gens are now becoming grandparents, becoming the grandparents they never had. By living what they were not able to experience themselves, a broken circle is being mended and closed. With the arrival of the fourth generation, once again the Jewish family is becoming whole. The ghastly wounds suffered by Holocaust survivors and the scars worn by their children and even their grandchildren seem to be finally healing with the Fourth Generation.

The Primitive Hut - Laugiers Theory About Architecture

The Primitive Hut - Laugier's Theory About Architecture The Primitive Hut has become a shorthand statement of principle that defines essential elements of architecture. Often, the phrase is Laugiers Primitive Hut. Marc-Antoine Laugier (1713-1769) was a French Jesuit priest who rejected the opulence of Baroque architecture prevalent in his lifetime. He outlined his theory about what architecture should be in the 1753 Essai sur larchitecture. According to Laugier, all architecture derives from three essential elements: The columnThe entablatureThe pediment The Primitive Hut Illustrated Laugier expanded his book-length essay in a second edition published in 1755. This second edition includes the iconic frontispiece illustration by French artist Charles Eisen. In the picture, an idyllic woman (perhaps the personification of Architecture) points out a simple rustic cabin to a child (perhaps the unknowing, naive architect). The structure she points to is simplistic in design, uses basic geometric shapes, and is constructed from natural elements. Laugiers Primitive Hut is his representation of the philosophy that all architecture derives from this simple ideal. In the English translation of this 1755 edition, the frontispiece created by the British engraver Samuel Wale is slightly different from the illustration used in the well-known, celebrated French edition. The picture in the English language book is less allegorical and more clear-cut than the more romantic picture from the French edition. Both illustrations show, however, a reasoned and simplified approach to building. Charles Eisen frontispiece from Essai sur l’architecture, 2nd editionPublic domain image from DOME, digitized content from the MIT Libraries collections, dome.mit.eduSamuel Wale frontispiece from the English translationIllustration in the public domain courtesy of Open Library, openlibrary.org Full Title in English An Essay on Architecture; in which Its True Principles are explained, and Invariable Rules proposed, for Directing the Judgment and Forming the Taste of the Gentleman and the Architect, With regard to the Different Kinds of Buildings, the Embellishment of Cities, And the Planning of Gardens. The Primitive Hut Idea by Laugier Laugier theorizes that man wants nothing but shade from the sun and shelter from storms- the same requirements as a more primitive human. The man is willing to make himself an abode which covers but not buries him, Laugier writes. Pieces of wood raised perpendicularly, give us the idea of columns. The horizontal pieces that are laid upon them, afford us the idea of entablatures. Branches form an incline that can be covered with leaves and moss, so that neither the sun nor the rain can penetrate therein; and now the man is lodged. Laugier concludes that The little rustic cabin that I have just described, is the model upon which all the magnificences of architecture have been imagined. Why is Laugiers Primitive Hut Important? The essay is considered a major treatise in architectural theory. It is often cited by teachers of architecture and practicing architects even in the 21st century.Laugiers expression is pro-Greek Classicism and reacts against the Baroque ornamentation and decoration of his day. It established the argument for future architectural movements, including 18th century Neoclassicism and the 21st century trend toward unadorned, eco-friendly tiny homes and small dwellings (see Books to Help You Build a Smaller Home).The Primitive Hut idea supports a back-to-nature philosophy, a romantic idea which gained popularity in the mid-18th century and influenced literature, art, music, and architecture.Defining the essential elements of architecture is a statement of purpose, a philosophy that drives the work of an artist and practitioner. Simplicity of design and the use of natural materials, what Laugier believes are architectural essentials, are familiar ideas that have been embraced by more moder n architects, including Frank Lloyd Wright and the vision of Gustav Stickley at Craftsman Farms. Laugiers rustic cabin is sometimes call The Vitruvian Hut, because Laugier built on ideas of natural and divine proportion documented by the ancient Roman architect Marcus Vitruvius (see Geometry and Architecture). Critical Thinking The popularity of Laugiers philosophy is in part because he offers easily understood alternatives to the architecture he scorns. The clarity of his writing is such that the English architect Sir John Soane (1753-1837) is said to have given copies of Laugiers book to his new staff members. Architects of the 20th century, like Le Corbusier, and of the 21st century, including Thom Mayne, have acknowledged the influence of Laugiers ideas on their own work. You dont have to agree with Laugiers visions, but its a good idea to understand them. Ideas shape everything we create, including architecture. Everyone has a philosophy that develops over time, even if the ideas havent been written down. A useful project is to put into words the theories about architecture and design that you have developed- how should buildings be built? what should cities look like? what design elements should all architecture have?  How do you write philosophy? How do you read philosophy? The Primitive Hut and Related Books Essay on Architecture by Marc-Antoine Laugier, English translation by Wolfgang Herrmann and Anni HerrmannBuy on AmazonOn Adams House in Paradise: The Idea of the Primitive Hut in Architectural History by Joseph Rykwert, MIT Press, 1981Buy on AmazonA Hut of Ones Own: Life Outside the Circle of Architecture by Ann Cline, MIT Press, 1998Buy on Amazon Sources Quotations and frontispiece designed by Mr. Wale for English translation of Laugiers Essay on Architecture (1755) in the public domain courtesy of Open Library, openlibrary.org

The governance of international football Essay Example | Topics and Well Written Essays - 1250 words

The governance of international football - Essay Example Representative, clean, transparent democracies operating at all levels of the football family, leading to self-regulation within football - FIFA, UEFA, member associations and their components would be sufficiently democratic, transparent and well-organized to avoid any form of external political intervention. UEFA should act as a representative voice for the European football family. The Union of European Football Associations, almost always referred to UEFA is the administrative and controlling body for European football. It represents the national football associations of Europe, runs Europe-wide national and club competitions, and controls the prize money, regulations and media rights to those competitions. (Wikipedia) UEFA was founded on June 15, 1954 in Basel, Switzerland following discussions between the French, Italian and Belgian FAs. The headquarters was in Paris until 1959 when the organisation moved to Bern. Henri Delaunay was the first General Secretary and Ebbe Schwartz the president. Its administrative centre since 1995 is in Nyon, Switzerland. It was initially made up of 25 national associations. Currently there are 53 associations. UEFA is one of the biggest of six continental confederations of FIFA. Of all the confederations, it is by far the strongest in terms of wealth and influence over the global game. Virtually all of the world's top players play in European leagues in part due to the salaries available from the world's wealthiest football clubs, particularly in England, France, Italy, Spain and Germany. Many of the world's strongest national sides are in UEFA. Of the 32 available spots in the 2006 World Cup, 14 were allocated to UEFA national teams.(Dyjan 49) Main Missions of UEFA Constitute Ensure a coherent approach to decision-makers and opinion-formers on issues of relevance to European football. Maintain good relations with the other continental football confederations and FIFA. Achieve commercial success and sound finances without distorting the sporting qualities of our competitions. Use UEFA's revenues to support re-investment and re-distribution in the game in accordance with the principle of solidarity between all levels and areas of sport. Target specific aid and assistance to help member associations with the greatest need. Promote positive sporting values, including fair play and anti-racism, as well as safe and secure match environments. (Dyjan 51) FIFA The Fdration Internationale de Football Association, known worldwide by its acronym FIFA, is the international governing body of Football (soccer) and the largest sporting organization in the world. Its headquarters are in Zrich, Switzerland, and its current president is Sepp Blatter. FIFA is responsible for the organisation and governance of football's major international tournaments, most notably the FIFA World Cup, held since 1930. FIFA is the largest sporting governing body and the second largest international organization in the world, after the United Nations, with over two hundred member associations split between six continental regions.(Wikipedia) The laws of football that govern the game are not solely the responsibility of FIFA; they are maintained by a body called the International Football

Physical Theatre Journal Essay Example | Topics and Well Written Essays - 2000 words

Physical Theatre Journal - Essay Example Examining the relationship of the theatre to different parts of the performance can create a different understanding of how the expressions in physical theatre established. In traditional theatre, the main component is to use dialogue and monologue to express different ideologies. This tradition is able to express different components and brings out the main identity within the theatre. In physical theatre, the words are secondary to the actions and physical expressions that are taken. The words are only used to support the actions that are taken and to exemplify the identity which is taken through the physical movements. For the physical theatre to work effectively, one has to understand the qualities of words through physical movement, as opposed to the expected description of the word. For instance, if one wants to express the idea of wisdom, then the physical movements will need to show this and place metaphors and similes that are expressed through the body. The text then becomes a supporting role that allows actors and actresses to interpret a given idea and form (Callery, 2001). The text that is associated with the physical aspects is one which makes the writer redundant in the creation of ensemble work. Since the work is only used to define the physical aspects, the writer no longer holds the same place within the establishment of the work. The main component which establishes this is the combination of intertextuality and intratextuality. The intertextuality comes from the writer and is used only as a guideline to establish the main work which is occurring. The intratext is how this is established within a given environment. According to Robin Arthur, director of physical theatre, the entertainment was one which allowed the text to be used and re-used. The single line of text, when going into the

International marketing Essay Example | Topics and Well Written Essays - 2000 words - 8

International marketing - Essay Example This article aims at addressing the various styles used by organisations in building relationships as well as providing a comparison between Britain and India with some recommendations concerning the best practice for dealing with cultural differences for an international marketer. The various reasons for entering in B2B relationships influence the style used by the organisation in building the relationship. These styles may take the form of partnerships, strategic alliances, joint ventures, interlocking directorates, trade associations as well as the establishment of trade networks (Bagdoniene & Zilione 2009). Currently, because of the process of globalisation of world trade, most companies tend to diversify their operations and operate in more than one country and hence the establishment of networks continues to gain more popularity over the other methods. However, the organizations that intend to establish networks require the skills required for building and maintaining such networks. This means that the ability and the capability of establishing networks depend largely on the knowledge and experience of the management team. An organization deeply rooted in a country like Britain where the labour is more skillful is thus likely to develop networks more eas ily than an organisation deeply rooted in India where labour is less developed. This means that the necessity to acquire more skills in Britain is less than in a country like India. This means that in Britain, the move to acquire more managerial skills is lower and hence less likely going to engage in partnerships with the aim of gaining knowledge and skills. While organizations operating in India are most likely going to collaborate with a substantial organisation to acquire skills to deal with the managerial problems, it faces in the current globalised economy in which intense competition is the most describing feature (Ghemawat &

Using a company as an example, explain the advantages and risks of Essay

Using a company as an example, explain the advantages and risks of green branding a product or service - Essay Example Green branding sometimes act as the unique selling proposition for a particular company or product. Green brands are actually the ones which are amongst the most sold products in the world and enjoy a better brand position (Fahey, 2007). Automobiles are considered as one of the major source of environmental pollution in the world. Therefore it has been the need of the hour to deliver something new to the customers that will be attractive as well as eco-friendly. Toyota is one company which has tried its best to be on the greener side. For instance, the launch of the first generation of hybrid car named Toyota Prius back in 1998 was a great effort made by the company to reduce carbon emission and even Camry, Estima, Alphard etc is considered among the green sub brands of Toyota and are the models of hybrid synergy drive technologies. Though, Toyota in itself is not environment friendly and all their cars are not among the green band wagons as the likes of Avensis and Celica. But a conscious effort on the part of Toyota is made to change their image. The change has been highly appreciable among the people, which reflect in their sales records (Bruner, n.d.). Toyota started thinking of the environmental concerns way back in the year 1993 when it first drafted its action plan. In recent times, one of the major steps taken by Toyota towards the green branding of their company is by the formation of the Fourth Environmental Action Plan in the year of 2005. It was a vision of Toyota for the year 2006 to the year 2010 to develop a recycling based society. It was a long term oriented goal which emphasised more on the action plans which need to be undertaken for five years, so that it can bring about a considerable change in the year 2020 or at least by 2030. The company also aimed at becoming the global leader and the initiators of the total environmental change process.

Philippines 1800+ (or if befor it's ok) Essay Example | Topics and Well Written Essays - 750 words

Philippines 1800+ (or if befor it's ok) - Essay Example This prestigious status granted to the upper class was known as the encomienda, and they would organize the natives to makeup a soldier battalion for the king, which would in turn be used to fight against other subsequent invaders such as the Dutch and the Britons. However, those granted this state misused it, and eventually the system of governance was abolished by 1700, with an introduction of the administrative provinces, which were then administered by the provincial governors, selected amongst the colonists (Meyer, 33). The church also played a major role in the administration of the colony, through managing the sentiments of the inhabitants, and the powers of the church leaders, also referred to as the friars, were even greater than those of the governor responsible for governing an administrative province. The major characteristic of the Spanish governance in the colony was the establishment of a plaza in every city, which formed the administrative center, where the government , the church and the market area were located, while the residential areas then surrounded the administrative center (Burrell, 112). ... Taxation was a requirement for the residents of the colony, who had to pay a tribute that consisted of the tax to the government and a certain percentage as tithe to the church. Forced labor was the other aspect that was introduced into the Philippines colony, where the residents had to provide 40 days of community labor, which was eventually reduced to 15 days in 1884, for all peoples aged 16 to 60 years (Burrell, 72). However, the forced labor system created a corruption avenue for the encomienda, who would ask for a bribe in exchange for absentia to the mandatory communal work. It is both the abuse of power by the religious orders and the abuse of power by the encomienda that led to the Philippine revolution of 1898, which brought the end of the colonization of the Philippines by the Spanish Empire. The formation of the rebel groups in readiness for the revolution started in 1896, and by the December of 1897, the rebel groups had spread throughout all the provinces and caused a ma jor stalemate with the provincial governments, making it hard for the governments to undertake their administrative roles (Burgan, 64). The ability of the Spanish to resist the rebels was weakened by the breakout of the Spanish-American war in 1898, which forced the Spanish to enter into a treaty with the Americans to sell the Philippines colony to America at $20 million, as well as turn in Guam and Puerto Rico, thus formerly ending the Spanish rule of the Philippines (Burrell, 98). On the other hand the patriot Filipinos had taken the acquisition of much of the territory, and declared the independence of First Philippine Republic in July 1898, but the American

Using a company as an example, explain the advantages and risks of Essay

Using a company as an example, explain the advantages and risks of green branding a product or service - Essay Example Green branding sometimes act as the unique selling proposition for a particular company or product. Green brands are actually the ones which are amongst the most sold products in the world and enjoy a better brand position (Fahey, 2007). Automobiles are considered as one of the major source of environmental pollution in the world. Therefore it has been the need of the hour to deliver something new to the customers that will be attractive as well as eco-friendly. Toyota is one company which has tried its best to be on the greener side. For instance, the launch of the first generation of hybrid car named Toyota Prius back in 1998 was a great effort made by the company to reduce carbon emission and even Camry, Estima, Alphard etc is considered among the green sub brands of Toyota and are the models of hybrid synergy drive technologies. Though, Toyota in itself is not environment friendly and all their cars are not among the green band wagons as the likes of Avensis and Celica. But a conscious effort on the part of Toyota is made to change their image. The change has been highly appreciable among the people, which reflect in their sales records (Bruner, n.d.). Toyota started thinking of the environmental concerns way back in the year 1993 when it first drafted its action plan. In recent times, one of the major steps taken by Toyota towards the green branding of their company is by the formation of the Fourth Environmental Action Plan in the year of 2005. It was a vision of Toyota for the year 2006 to the year 2010 to develop a recycling based society. It was a long term oriented goal which emphasised more on the action plans which need to be undertaken for five years, so that it can bring about a considerable change in the year 2020 or at least by 2030. The company also aimed at becoming the global leader and the initiators of the total environmental change process.

History Essay Example | Topics and Well Written Essays - 1250 words - 12

History - Essay Example According to this treaty Germany forced to accept sole responsibility for causing the war and to disarm, make substantial territorial concessions and pay heavy reparations to certain countries. Around 132 billion Marks which are roughly equivalent to US$ 385 billion at present were levied upon Germany as the compensation amount which really hurt the Germans. Moreover, this treaty presented for German leaders to sign on May 7, 1919, forced Germany to concede territories to Belgium (Eupen-Malmà ©dy), Czechoslovakia (the Hultschin district), and Poland (Poznan [German: Posen], West Prussia and Upper Silesia)† (Treaty of Versailles, 1919). In short, "The Versailles Treaty system was intended to be a peace agreement between the Allies and a defeated Germany and the Central Powers, instead it created political and economic chaos, contributing directly to the rise of Mussolini and Hitler. This paper briefly analyses the role of The Versailles Treaty system in contributing to the rise of Hitler and Mussolini and the subsequent World War 2. One of the major aims of the peace treaty â€Å"The Treaty of Versailles† in 1919, which ended the World War 1 between Germany and allied forces, was the disarmament of Germany. However, Germans always had a feeling of superiority in their minds. The conditions they succumbed to accept as part of this treaty were intolerable to their pride and superiority feeling. When Hitler came into the power he has taken every step to regain the lost prides of the Germans. He deliberately started to violate the conditions of The Treaty of Versailles. In 1922, Benito Mussolini and his Fascist Party succeeded in capturing the power in Italy. Fascism and Nazism have more similarities than differences which helped Hitler and Mussolini to work together against the allied powers. Fascism and Nazism were entirely different from capitalism, communism and democracy. Fascism was driven by a sense of belligerent

The War Between the Classes Essay Example for Free

The War Between the Classes Essay This book tells about a Japanese girl who has an relationship with a white boy and an Color game in their class. Emiko Sumoto is a 17 year old middleclass Japanese girl. She has a relationship with a white rich boy called Adam Tarcher. Her father is against this relationship because his afraid of his daughter and doesn’t trust the whites. At the beginning of the book Amy, so Emiko is called by her friends and Adam go to the school ball. Amy’s father wants her to be home at one a clock right after the ball. On the ball Adam’s friend speak stupidly to Amy. Amy doesn’t like Adams friends but she doesn’t say a word about it. But after the ball Amy and Adam forget the time and Amy comes home after two in the night. Her father is very angry and therefore Amy isn’t allowed to see Adam for a week. She calls him and tells it to him But they decide to be together in school every day. After telephoning she and her parents go to visit her brother Hideo. Her father hasn’t talked to him over a year because he had married a white woman named Sue. At the dinner Sue tells that she is pregnant. The next week in school they start a Color game in Amys and Adams common class. Her teacher Otero explains them how it works: it lasts for four weeks. There are four colors: The blue the highest, the dark greens, the second highest, the light greens and the oranges which are the worst. They have to pick out there color out of a bag. Then they get a band which they’ve to wear 24 hours a day and some play money. The lower colors must do what the higher colors want them too and if they obey they have the chance to be promoted otherwise they can be demoted. They also have to take a journal with them in which they’ve to write their experiences with the game which Otero collects each week. They’ve also to report if somebody of the lower colors disobey. There are also guards, the G4’s who watch what they are doing and control if they disobey. They have to pick their color out of a bag. Amy picks blue and Adam orange. So they aren’t allowed to talk with  each other anymore without being punished. There’s also a difference between boys and girls. The girl are called Teks and have a higher position than the boys, the Non-Teks. So Amy is in the highest position and Adam in the lowest one. At first Amy enjoys being a blue. So she can order the others like Adams friend Justin around whom she doesn’t like. She likes to have power now and is listened to by everyone. She also isn’t punished as she talks to Adam. Only Adam has to pay with his play money for it. But then she doesn’t like it anymore because she isn’t allowed to talk to Adam and to her other friends. Only to the blue ones. So she tries to restore to contact to her friends. She calls her friend Carol, which is a dark green one and asks her to go shopping like they did in former times. But Carol wants to be promoted as a blue and she can’t if she’s seen with a blue one. But finally she accepts it. They go to the mall and Carol wears her band though they’ve said that they wouldn’t wear it. And then they meet Brian, one of the G4’s he wants to see Carols band and journal and writes Amy down as she says that she had intentional left her band at home. After shopping she goes home and thinks about it. She colors a poster: All Colors Unite. She calls her friend Juan, who’s a light green to help her and together they go to hang up the poster in the school at night. She also eats again with her friends in lunchtime and she starts to bow to the lower colors which they would have to do to her. Brian sees that and writes it down. In the next lesson. The G4’s accuse the Oranges to had hung up the poster. But Amy stands up and says that she had done it and also Juan does. So after all she had done she got demoted to an Orange and Juan too. Amy is now happy because she’s now again together with Adam and her friends. Together they decide to make a rebellion to make all colors equal. They want to make bands which include all four color, write posters and distribute pamphlets. Also in this time Amy starts to contradict Adam, not to do anything for him.  She also dares to contradict to her father as Sue loses her baby. She cries to him that he couldn’t be nice to her. After that they visit Hideo and Sue and her father tries to show affection for the first time. At Juan’s house they make the four colored bands and produce the posters. As they’ve finished the G4’s Brian and Mary come and want to take away their bands. But Amy protests and the others agree and load in the bands into the cars. In school they put the bands into the lockers but when they want to get it they’re gone. But Gwen, a blue one helps them. She has procured a bag with a red band. They cut it and distribute it to all pupils and finally they know that they’ve won. At the last day of the color game they mad a beauty contest for the boys and the boys see how terrible it is to be treated like a piece of meat. Then they are allowed to give away their bands. Then they embrace the teacher and all are glad to have come through this hard time. Also Amy’s father had changed in this time. He said that Adam could come to them for dinner and it with them together with Hideo and Sue. Amy is very happy about it. 1. Summaries The following are short summaries of each chapter of the book The War Between the Classes written by Gloria D. Miklowitz an author who has specialized in writing young adult books. The story takes place in somewhere in California and deals with a relationship between Amy a young of Japanese extraction and Adam an upper-class WASP. For their disappointment their parents are too prejudice to really accept their relationship. Chapter 1 At the beginning of this chapter Amy is waiting at home for her boyfriend Adam. As he arrives and after her father has told her to be back right in time both are driving to a dance at school. On the way she is telling him about the fear of her father that he could lost her like her older Brother Hideo who married a white women. When they enter the courtyard Amy is first  talking to her friends Carol and Juan. Hereafter she moves with Adam to a table which his friend Justin has reserved for them and some other friends. Then because Adam has requested her for it, Amy shows the others how to dance the hula. Soon Juan a friend of Amy and Justin are in trouble who is next to dance with her. Just before they begin to fight Amy divides them saying that she has already promised Juan to dance with him. Both begin to talk about what happened just until Adam joins them and she goes away with him. Chapter 2 This Chapters starts in front of Amy’s house. Amy and Adam are sitting in his car when Amy looks on her watch and gets shocked that it is already so late. She is hastening to the house hoping that her parents are already asleep but instead both are still waiting for her coming home. So she gets in trouble because of being late and her father forbids her to see Adam for a week. Sad she goes to bed. The next day she calls Adam at his home when their parents are outside working. First of all she is a little bit confused and fears that she only is some girl for Adam but she soon calms down and informs Adam about what has happened and that she cannot go to the beach party with him. Afterwards she is visiting her Brother Hideo and his wife Sue which Amy has not seen for about a year because her father prohibits her to do so because of being angry that Hideo has married without his permission. Both are living in small and old apartment trying to make the best out of it. They are eating some chicken Sue has cooked and are talking about several things including the color game. Moreover Hideo tells his parents that they are going to get a child. First off all Mr. Sumoto reacts in a very unfriendly way just asking Hideo if he could afford that. But then he notices that it might be not so bad to have a grandchild. Chapter 3 The next day she meets Adam when she is walking at school and Amy tells him what she has get to know about the color game and her fear that it could divide them. However she is thinking that this might be a good test for their relationship. When they arrives at class in front the students sorted by skin colors Otero, their teacher, arrives an opens unlocks the  door. He informs everybody that the game will start today and thereafter explain its rules (Þ 2. Description of the Color Game). A few, especially Adam, think that this game is far from reality and shows it in making some jokes. Nevertheless everybody has to chose a color by chance so that Amy gets Blue and Adam Orange. Sad about this situation Adam tells her that there is the possibility that he is promoted or she is demoted so that they could meet in the middle. Other people just like Paul Thomas, a black, enjoys their new status and superiority. Chapter 4 This Chapter begins in the library where Amy is thinking about what has happened. We get to know that in a Japanese Camp she has learned, besides other things, that being female means being a chameleon adapting the boy you are dating with. Moreover she does not want to be bad to be demoted because its not her way of living. That all makes her felling trapped by others just like her father or even Adam. Later, at lunchtime, she searches Adam and finds out that he is in the back of the row just because being an orange. After she has taken her food she sits down on a table with him, Justin, Melissa and some others. As Justin wants to answer Melissa’s question about the armbands and several other things Amy gets angry and remembers him of her superiority. But he does not want to follow her instructions and so gets into trouble with Brian a G4 so that Amy regrets a little that she is responsible for this. Moreover Brian remembers Amy to stop socializing with an Orange like Adam. So she is a little depressed but Adam promises to call her.While she is await of that call in the afternoon she thinks about seeing Adam when she is going to tutor his sister Bettina. When he calls her they are talking about what happened in school and Adam has to admit that it does not feel good to be in so a low position and several other things related with the game and their relationship. Chapter 5 The next chapter starts with Amy on her way to school lost in thought when Brian arrives and tries to get a date with her. Adam interrupts and remembers him that Amy is his girl but Brian uses his position as a G4 to quiet him. But however Amy does not want to go with him so that he leaves. Then she arrives at class this time the students standing sorted by the colors of the game. In class Thomas makes a joke about how it would be if he could keep his position also in real live and then Mary a G4 explains another aspect of the game: sex discrimination. (Þ 2. Description of the Color Game) Afterwards some students including Adam and Amy are fined for offences of the rules. But Amy is shocked that Adam because of being an Orange is fined much more then here. For the remaining time Otero shows them some other examples of racial injustice how it could be find in literature.After class Amy is talking to Carol a friend of Amy who owns the position of a Dark Green about cheating the game. But Carol is unsure what to do and Amy must fear that she might be reported to Brian because Carol really wants to be promoted. Chapter 6 Amy tutors or better tries to tutor Bettina in math because Bettina tries everything to avoid it just as talking about a boy from school. Soon we get to know that Bettina has the prejudice the Orientals are especially good in mathematics but Amy tells her that it is only a matter practice and not of color. Even though she has promised Adam to wait for him coming from soccer practice she has to left. On the way outside she meets Mrs. Tarcher which makes feeling her uncomfortable just taking her for Eileen a girl she prefers instead of Amy. When she leaves Adam arrives in his car, jumps out and explains that he is sorry because he could not manage to leave earlier. Both go happily back into his car but Amy cannot forget what happened and feels again sad because of their parents prejudices. Adam tells her his experiences of being low class and because he ask if it is always that way for those people Amy tells him a story about a man who lost his arm so that he could not longer work and that his family has so no more chance to move up in society. Therefor Adam explains her that he now understands what Otero want to show with the game but that he is also going to manipulate its the system. Before Amy can answer the two are disturb by a policeman but as he recognizes that he is speaking to Adam Tarcher he is sorry and lefts. Just before she leaves she remembers when her brother has been in trouble with the police and that this officer has not been so polite because Hideo is no privileged. Chapter 7 Later in the evening she is calling Carol. After a while they arrange to meet at the shopping hall next Saturday. Moreover we get to know how Amy has tried to convince other Blues to help her cheating the game in uniting all colors but has not been successful. So she hopes now that maybe Carol would help her. On Saturday just before going to the mall she is visiting Hideo and Sue. Both are doing housework and Amy is surprised where her brother has learned to do so. Later Amy wants to know how they have met and if their different colors has ever mattered. So we get to know that both have met in College and that Hideo has first tried to avoid further contact with Sue because of fearing the old-fashioned opinion of his parents but he could not manage this for very long. For Sue it never matter that Hideo has got another color because for her those things are unimportant. But she knows that other people do so and is of the opinion that Otero’s game might let them notice what they are doing. At the mall Amy meets Carol in front of the bookstore. As Carol presents Amy the romances she has bought she notices for the first time that it shows always white people on the cover. We are also informed that Amy and Adam have met in a Toy Factory on the mall where she has worked. Afterwards they are going in a fast-food-restaurant talking about the game and how Amy wants to cheat it as Brian a G4 arrives. He checks for the armbands an journals and as he assumes that Amy has just forget to wear her armband she tells him that she has intentionally not brought it with her so that she is going to be reported and demoted. Chapter 8 When Amy is lost in thoughts why she is going to be a rebel, Bettina Adams sister calls her because she wants to tell her that she passed the math test. Moreover she insists that Adam is going to have a party at Saturday with some friends and also Eileen so that Amy is confused that Adam has not invited her. Saturday night she is playing chess with her father telling him about the color game and her try to cheat it. But her father cannot understand her will to be a rebel instead of being pleased with her position in the game. He cannot understand why she wants to help the lower classes and begins to speak about his time in a camp during World War II and Amy’s  grandfather who has tried to change things and was sent to another camp. And when Amy says her brother thinks she should do what is right and not what is safe he blames him being unknowing because he has lived longer and therefore more experiences he can relate to. The next day she is producing posters saying All Colors Unite for putting them up at school. Later she call Juan because of not knowing someone else for help her doing this. And both together manages it without any problems. The next day she arrives at school she bows back at everybody just showing to be equal. Moreover she sits down at a table with Light Greens getting the attention of the G4’s and the advice to move to the right table. In class they are talking about a book they had have to read Black like me which deals with a educated white man how wants to know if color really matter so that he changes his skin color to black and therefore has to notice that everybody just looked at his color and not at his capabilities. Then Brian begins to speak blaming the Oranges to have put up those posters and wants to know who is responsible for it. Finally Amy and Juan admits to be responsible and so that they are both demoted Orange. Chapter 9 Amy and Adam leaves class together when there is soon a little trouble why Juan helped her and not he but after a while everything is right again. And when Amy goes to her next class they are already going to have an Orange meeting at Adam’s house later. There after everybody is convinced that Amy is no spy they are making plans what they could do to improve the situation and soon there is the idea of making four-color-armbands for everybody at school to finally unite all colors. They decide to meet at Juan because his mother is doing piecework for dress manufacture so that there is enough material to be used for it. Chapter 10 On Wednesday Amy is called by her brother who tells her that Sue does not feel all right and he has unfortunately an urgent meeting so that Amy offers him to look for her right after school. On her way to school she meets Brian blaming her being late and wanting to see her journal so that she has to stay in the rain a little longer. Therefore she is in hurry and sit down in  the first row like usual but is send to the front by Carol who has promoted Blue. In the Lesson they are talking about another book Otero has forced them to read. It is Down These Mean Streets which deals with a Puerto Rican and his experiences of living in the USA. This man was unable to move up in society and was not accepted by upper classes because of being white. Because of this some which similar roots begin to report about their parents or grandparents bad experiences and that differences color and money seems to be the factors most responsible for it. After class Amy calls Mrs. Tarcher to excuse her for today in explaining her the situation and offering her to tutor Bettina next Saturday. Moreover Amy is surprised that Mrs. Tarcher does not say anything like: Hope she feel better soon! Later Adam drives her to Sue who is found by Amy in the bedroom not looking good. After Amy has got to know that she has lost a lot of blood Sue begins to cry so that Amy tries comfort her and calls her parents. When they arrives the cares for her cooking some special tea and explaining that she should rest in bed like the doctor has said. Chapter 11 This Chapter is introduced by an journal entry of Amy telling us about a test they have written in class and that it has seemed to be much easier for the upper colors than for the lower. Furthermore she calls Sue which has unfortunately lost her baby and say that she wants no one to come over before tonight. Moreover Amy informs her parents about this when they comes home from work. And she blames her father being unfair to Sue so that her mother shows her the things she has made for Hideo’s and Sue’s baby and the old bonsai which her father was going to hand to them. Finally they decide to get over tonight. When they arrive Hideo opens them, looking very sad. Quiet they are going into the bedroom where Mr. Sumoto settles the bonsai on the dresser and explains Sue that Hideo and the doctor are all right when they says she shall take care of herself and not go to work. Moreover he promises her that she will have a son one day. And for the first time they seem to be one b ig family. Chapter 12 After tutoring Bettina Amy and Adam are driving to Juan’s house. On the way they are talking about the contest which Adam might win and then Amy ask for the party she was not invited. But Adam is surprised and then angry because he realizes that his sister has played a shabby trick on them. When they arrive at Juan’s the Oranges and some Light Greens are already going to produce the four-color-armbands and some new All Color Unite-posters. Both are helping to finish the latter. Beside they all are talking about several things and their experiences with the color game. Around six o’clock everything is finished and they are going to load everything in there cars when Brian arrives and tries to confiscate everything but they just ignore him. So that he cannot do anything except promising them that he has ways to hinder their rally they have planed for Wednesday. Chapter 13 When Amy arrives at school next Monday she is immediately going to her locker to stow away some of the new armbands when she is stopped by Paul Thomas who seems to know something about it. But then she can reach her aim without further disturbance. In the rest room she meets Gwen a Blue who is also informed about the rally and warns Amy that G4’s and Otero plans something to hinder it. Moreover she will try to find out how it should be managed. Moreover she does not treat Amy like an Orange but a friend. In front of a class Dark Greens and Blues are still separated but Oranges and Light Greens have begun to mix. At the beginning of the lessons Otero reminds everybody of the beauty contest and that it shall show how sexist they really are. The girls sit down in a circle around the boys which are forced to demonstrate their physical attributes. After a while more and more boys are sorted out finally only Adam and Paul remains. To decide who will win there is a kind of quiz based on differences between the genders. At last Paul wins. Afterwards just before they leave class the students talk about the contest and their feelings about it. Chapter 14 This is the last chapter and deals with the rally on Wednesday. It starts with Amy awaking, having breakfast and going to school. On the way she meets Gia Dark Green who tells her that something is going on with the  armbands they have met. The posters has been already hang up but no one make any attempt in removing them. Before she can open her locker Adam appears, looking angry because all of the four-color-armbands disappeared. Soon they suppose that someone must be a spy. Not knowing what to do Gwen arrives with some red ribbons which they can use as armbands. And it works. Everybody wants to get an armband and soon the whole school is wearing them. When they arrive at class Otero is proud because for the first time a class was able to united everybody before the game ends. The fines the G4’s imposes does not matter for anybody now. On Friday morning Amy’s mother asks her about Adam and tells her that they was possible wrong. Moreover her Dad has had the idea of inviting Adam for dinner. Happily she is going to school. There they sit down in a circle and before dropping their color-bands they are talking about their experiences with the game. They get also to know how Otero it has managed to select what people shall become what color and that Troy was the spy who has informed the G4’s about the rally. And he is also very proud because of Amy who has successfully changed the system of the game. Many have found new friends through the game and are going to stop judging others by color now. In the end Adam declares that he would like having dinner with Amy and her parents very much. 2. Description of the Color-Game The Color Game developed by Ray Otero works like described in the following text. First off all there are four colors (Blue, Dark Green, Light Green, Orange) representing four different classes in society, with Blue at the top and Orange at the bottom. All participants of the game which will last four weeks are allocated to one color by random that is what they thinkbut in fact there is a pre-selection by the teacher based on a evaluation of a test everyone has had to write. So if they have chosen a color they get a armband of their color and a journal which his to be carried all the time. In this journal they have to write a report of every day helping the teacher to decide if the owner learns anything or not what can be a responsibility for de- or promoting someone. By the rules of the game inferior colors are not allowed to speak to or socialize with superior ones. The other way round a superior color may address an inferior. Moreover lower colors must show their inferiority by bowing to higher colors. And   of course higher colors does have more privileges in society so they gets e.g. more money than others. Then there is a police force called G4 which is responsible for checking if every keeps to the rules of the game and will fine everyone who is not doing not. The G4’s also check for the journals. Additionally there are spies who will report when someone tries to rebel against the system. Besides reporting someone who does so means the chance of moving up in the game. Furthermore all the subject of sex-discrimination is included in the game working vice versa as in real life. That means that women or Teks like they are called in the game are the superior and man called No-Teks the inferior gender. Moreover that has to be shown by every No-Tek in curtsying to Teks. In addition No-Teks are also forced to bring self made cookies and coffee to class. And they will also take part in a beauty contest so that Teks could judge for their physical attributes and talents. And at last Teks also gets more money then No-Teks of the same color. The game was developed because of the still present prejudices against people of other classes of society or other colors. This game shall prevent that these prejudice still grow and furthermore demonstrate that they are unfounded. The color game helps to understand the situation of others better so that the participants of the game learn to get along with each other after it. It also shall prove how man treats women without really knowing. So they are forced to think about their behavior. Moreover it illustrates how society really is and instruct people to behave in another way just like they have learned in the game. So a when also far aimof the game is to change society as well. 3. Characterization of Amy and Adam their families 3.1. Amy and her family Amy Sumoto which is the nickname for the Japanese name Emiko is the first person narrator in the story from whose point of view the story is presented. That can be proven with following. So first of all we get only to know about her experiences, thoughts and feelings. Other persons are therefore always seen through her eyes. Moreover there is no other narrator in the story. For that reason we suppose that she is the main character of the story. Her outward appearance is not described very detailed in the  story but she is generally described as beautiful and exotic. It is very probably that she looks like Japanese person in general. Moreover we get to know the following about her. She is like already mentioned -Japanese and lives with her parents in a multi-cultural middle-class neighborhood. She is 17 years old and is therefore going to high school. Her most preferred teacher is Mr. Otero who is also the developer of the color game and instructs it to the class. Except the end that means the last two chapters she has a not so good relationship to her father because she thinks that he is old-fashioned and stubborn and not accepting that she is in love with Adam a WASP. (Þ 4.1 Relationship: Amy and Adam) Moreover she blames him and also her mother for not being able to accept Sue the wife of her older brother Hideo as a part of the family. But in the end we get to know that her parents are not so narrow minded like Adam’s parents and sister. (Þ 3.2 Adam and his family). And we get also to know that he has a real reason to be prejudices what are his experiences in a camp he was forced to live during World War II. But deep inside she loves her parents.During the color game she tries several times to help the lower colors and to unite all against the system. She also does not give up when she is demoted an Orange and finally is successful. That shows that she can be a very strong-willed person if she really believes in something. So she does e.g. say that it is not in her nature to try to fail. (p.33, l.33) Moreover she is usually very friendly and polite towards others. For example in the color game she does not treat someone bad only because he is of a lower color. Of course there are some exception especially in her treatment towards Justin and Brian but in general she tries to be a diplomatic person. Furthermore mainly relating to Adam she is also very loyal. So she does not go out with Brian just because she cannot go with Adam or does not end their relationship only he is said to have a party with Eileen instead of her. That also shows the deepness of her love towards Adam. 3.2. Adam and his family Adam is Amy’s boyfriend. Because of this close relationship to the narrator of the story we can say that he is the second main character in the story. Adam is a white American upperclass WASP. The he must be wealthy can be proven with following. So he is living in a very big house on Valley Vista (p.9, l.5) which is described by Amy as looking like a castle (p.9, l.8) with fourteen or more rooms (p.9, l.6). Moreover he has got his own and expensive car, an BMW (p.52, l.4). He is also one of the best looking boys in class so he is e.g. one of the last two No-Teks in the beauty-contest and is e.g. compared with a statue of a young Greek (p.8, l.13). Moreover he has golden meaning blonde hair (p.8, l.14/15) so that he is a strong and attractive boy. He has got a sister called Bettina who is a few years younger than him and who is tutored in mathematics by Amy. Moreover we got to know a little about his mother but nothing about his father. All in this family maybe except Adam have prejudice against non-white persons. So she is of the opinion that Amy is not good enough for Adam and wants to replace her with Eileen an also rich white girl form the circle of friends of the family. Moreover she e.g. thinks that Orientals have special attitudes for math and science (p.49, l.7 f.) how Bettina informs Amy when she is tutored by her. That shows indicates that she is also prejudiced. Moreover she plays a shabby trick on Adam and Amy when phoning Amy and telling her that Adam is going to have a party with some friends just as Eileen. But also because of his prejudices and the conflicts with his parents he is not willed to leave Amy just because other does not accept her. 4.1 Relationship: Amy and Adam The relationship between Amy and Adam develops into the story so that I will try to draw attention to the most important points in this process. In the beginning there are in love and especially Adam does not see what could change their relationship but Amy already recognizes the prejudices from both families which try to separate them. Then their relation is menaced by Amy’s father who places her under house arrest four one week because of coming home late from the dance. (Þ Chapter 2) Therefore she is not able to got with Adam to a beach party and because of this calls him but when is call just some girl (p. 18, l. 6) she begins to doubt that Adam is upright to her especially when he tells her to go to the party anyway because he has promised to accompany Justin. But also because of his diplomatic abilities everything seems to be again all right after the call.When the color game starts it is possible the most difficult test for their relationship since it beginning becau se of Amy getting Blue and Adam getting Orange (Þ 2.  Description of the Color Game) Therefore they can next to nothing meet each other for about two weeks because of the rules of the game. So she can have a little time with Adam at his home after she has tutored his sister. Then their relationship gets finally into crisis when Bettina played a trick on her brother and her. Therefore she asks Juan instead of him for putting up the All Colors Unite posters so that the situation is near to escalate. But their relationship improves when Amy is demoted an Orange. Now they can prepare the rebellion against the color game together and at the end of the story also Amy’s parents want to meet Adam so he is invited for dinner. (Þ Chapter 14) But there relationship gets also some mature. So while playing the color game Amy recognizes the sexist behavior of Adam. Because of this she is no more trying to adapt himas she has usually done when meeting boys. And also Adam finally recognizes this fact and is going to change his behavior for not jeopardizing their relationsh ip this way. 4.2 Subplot: Hideo and Sue The subplot Hideo and Sue shows mainly that such a relationship like this of Amy and Adam can exist for a long period. So it might be an outlook of their future life. Moreover it demonstrates that whites are not naturally prejudiced. Moreover it illustrates how oldfashioned the idea is that women should do housework and man should go to work. Instead of this Sue and Hideo see each other equal. So both are go to work and shares the housework between each other. Hideo usually makes those things you need more physical strength for and Sue does the remaining work. It is in fact a very idealistic view of people, always being unprejudiced against others in trying to understand and help them. Moreover they always try to make the best out of everything, e.g. out of their home a small but now clean and tidy flat. 5. Assessment of the Color Game In my opinion the color game is a good way of teaching people how unfair it really is to be judged by color, wealth or gender. Moreover it shows students belonging to a low class that which usually become Dark Green or Blue why how it feels to be upper-class and why upper-class people normally do not care for inferior classes. For a few weeks you becomes  another person with another status and learns what it means to live so if you then regain you origin status you can see everything from two perspectives so that upper-class people might stop to discriminate lower-classes and the other way round lower classes does better understand the behavior of upper-class persons. Moreover especially because the game works with colors you might remember how it felt to be judged by it and will stop to do so with other people. Moreover I do not believe that you can really be emotionally damaged by the game. So upper colors are of course threatened well so that in my humble opinion there is no reason of being emotionally damaged this way. But also when you get a low color you have only to bear things for about four weeks black or Puerto Rican people did for decades. Moreover the teacher gets to know about the emotional situation of the person through his/her journal. So if someone is really depressed to much he can be promoted every time. Moreover in the appendix of the book it is written about only one student who has blamed to have being emotional damaged by the game. But this person has only played the game for one day so that this cannot be a real proof. In my opinion playing the color game might be uncomfortablealso for me but for being emotionally damaged the probability is very small. 6. Book Review I enjoyed reading the book very much. First of all because it was not written in my mother tongue and so I get the chance to see how good I can cope with the English language also when it was much easier to understand than e.g. a book of one the big classical authors such as Shakespeare or Huxley. Then story was very interesting and authentic because of being based on something we all good know: school. And it is furthermore based on the real existing color game developed by Ray Otero who personally explains it in the story. This game everything is constructed around comprises so many aspects of the American class system and shows how miserable your life could be just because of your skin color. So by reading the book you get a when sometimes even exaggerated outlook on living in the USA what was also very interesting for me. But the book or the color game it deals with does not only show how unfair the American class system could be it shows that something can be changed and orders the reader to drop groundless  prejudices. And that all packed in an exciting story of relationship between a Japanese girl and a upper-class WASP called Amy and Adam made it fun to read the book and made it easy to get part of the story. Also when I prefer reading good science fiction novels stories (when I read for my own) it was also exciting to read this one.

Green Marketing: Advantages and Disadvantages

Green Marketing: Advantages and Disadvantages ACKNOWLEDGEMENT As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. I take this opportunity to express my sincere gratitude towards the pillars of successful completion of Dissertation Report, without whose unflinching assistance co-operation at all times it would rather have been impossible for me to achieve the desired goal. I am greatly indebted to my faculty guide mentor, Mr.Saravana Krishnamurthy, Professor Kohinoor Business School, Khandala for his undying support encouragement throughout the project. Lastly I would like to thank my school, Kohinoor Business School, Khandala for giving me this opportunity to put to practice, the theoretical knowledge that I imparted from the program . Last but not the least I express my thanks to all the respondents who showed a keen interest in my Project, relatives, friends and neighbors to provide me the necessary resources to complete the Project the help provided to me at every step. DEDICATION â€Å"Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision,hard work, determination, and dedication. Remember all things are possible for those who believe.† -Merlin Olsen I dedicate this report to my parents and friends in recognition of their worth and to my teachers who are the guiding force for me and it is their effort and hard work that showed me the path of success and prosperity which would be there for me for the rest of my life. I would like to thank and dedicate this report to everyone who knowingly and unknowingly contributed to the completion of my Summer Internship Project. I hope people find this report useful and the subject matter adds to their knowledge. ABSTRACT In todays business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States (US) the Federal Trade Commission and the National Association of Attorneys-General have developed extensive documents examining green marketing. There has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. It also focuses some of the problems with green marketing. It identifies the key to successful green marketing:  § Credibility  § Publicize stories of the companys and employees green initiatives.  § Enter environmental awards programs to profile environmental credentials to customers and stakeholders.  § Never overstate environmental claims or establish unrealistic expectations. It also tells about Why Are Firms Using Green Marketing  § Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives  § Organizations believe they have a moral obligation to be more socially responsible  § Governmental bodies are forcing firms to become more responsible  § Competitors environmental activities pressure firms to change their environmental marketing  § activities  § Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior This report stresses upon the effect of green marketing on the consumers. Green marketing isnt just a catchphrase; its a marketing strategy that can help you get more customers and make more money. But only if you do it right. OBJECTIVE: 1)To determine whether Indian consumers are ready for Green Marketing 2) To determine whether Price has effect on purchase of green products 3) To determine whether environment consciousness has effect on purchase of green products 4) To determine whether Availability has effect on the purchase of green products 5) To determine whether Awareness has an effect on Purchase of green products RESEARCH METHDOLOGY Research Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. Researchers not only need to know how to develop certain indices or tests, how to calculate the mean, the mode, the median or the standard deviation, how to apply particular research techniques, but they also need to know which of these methods or techniques, are relevant and which are not, and what would they mean and indicate and why. Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not. Thus, when we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others. INTRODUCTION According to the American Marketing Association [1],green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including * Product modification, * Changes to the production process, * Packaging changes, as well as * Modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims. The term green marketing [2] came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on Ecological Marketing in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled Ecological Marketing Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. My definition which encompasses all major components of other definitions is: Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. This definition incorporates much of the traditional components of the marketing definition that is All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants. So, in simple terms Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or services greenness as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product -an assumption that has not been proven conclusively, specially the mild effect which it had had on consumers has washed away by the present recession (2008-09) only. Green marketers though argue that it is a way to use the environmental benefits of a product or service to promote sales. Many consumers will choose products that do not damage the environment over less environmentally friendly products, even if they cost more. With green marketing, advertisers focus on environmental benefits to sell products such as biodegradable diapers, energy-efficient light bulbs, and environmentally safe detergents. People buy billions of dollars worth of goods and services every year—many of which harm the environment in the way they are harvested, made, or used. Environmentalists support green marketing to encourage people to use environmentally preferable alternatives, and to offer incentives to manufacturers that develop more environmentally beneficial products. IMPORTANCE OF GREEN MARKETING Man has limited resources on the earth [3], with which she/he must attempt to provide for the worlds unlimited wants. There is extensive debate as to whether the earth is a resource at mans disposal. In market societies where there is freedom of choice, it has generally been accepted that individuals and organizations have the right to attempt to have their wants satisfied. As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organizations objectives. When looking through the literature there are several suggested reasons for firms increased use of Green Marketing. Five possible reasons cited are: †¢ Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives †¢ Organizations believe they have a moral obligation to be more socially responsible †¢ Governmental bodies are forcing firms to become more responsible †¢ Competitors environmental activities pressure firms to change their environmental marketing activities †¢ Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior †¢ Opportunities GOALS OF GREEN MARKETING  · Eliminate the concept of waste.  · Reinvent the concept of product.  · Make prices reflect actual and environmental costs.  · Make environmentalism profitable.  · Bringing out product modifications.  · Changing in production processes.  · Packaging changes.  · Modifying advertising. NEED OF GREEN MARKETING: AN ANTHROPOLOGICAL VIEW Issues like Global warming [3] and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigor and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business. But harm to environment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. CHALLENGES IN GREEN MARKETING Ø NEED FOR STANDARDIZATION It is found that only 5% of the marketing messages from â€Å"Green† campaigns are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control board needs to be in place for such labeling and licensing. Ø NEW CONCEPT Indian literate and urban consumer is getting more aware about the merits of Green products. But it is still a new concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to reach the masses and that will take a lot of time and effort. By Indias ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to accept the green products. Ø PATIENCE AND PERSEVERANCE The investors and corporate need to view the environment as a major long-term investment opportunity, the marketers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period. Ø AVOIDING GREEN MYOPIA The first rule of green marketing is focusing on customer benefits i.e. the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative. It is not going to help if product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will loose its market acceptability. BENEFITS OF GREEN MARKETING Todays consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more companies are responsible to consumers aspirations for environmentally less damaging or neutral products. Many companies want to have an early mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are: †¢It ensures sustained long term growth along with profitability. †¢ It saves money in the long run, though initially the cost is more. †¢ It helps the companies market their products and services keeping the environment aspects in mind. It helps in accessing the new markets and enjoying the competitive advantage. †¢ Most of the employees also feel proud and responsible to be working for an environmentally responsible company. GREEN MARKETING MIX PRODUCT Entrepreneurs [5] wanting to exploit emerging green markets either: Identify customers environmental needs and develop products to address these needs or will develop environmentally responsible products to have less impact than competitors. The increasingly wide variety of products on the market that support sustainable developments are: †¢ Products made from recycled goods, such as Quick N Tuff housing materials made from recycled broccoli boxes. †¢ Products that can be recycled or reused. †¢ Efficient products, which save water, energy or gasoline, save money and reduce environmental impact. †¢ Products with environmentally responsible packaging, McDonalds, for example, changed their packaging from polystyrene clamshells to paper. †¢ Products with green labels, as long as they offer substantiation. †¢ Certified products, which meet or exceed environmentally responsible criteria. †¢ Organic products-many customers are prepared to pay a premium for organic products, which offer promise of quality. Organic butchers, for example, promote the added qualities such as taste and tenderness. †¢ A service that rents or loans products-toy libraries. Whatever the product or service, it is vital to ensure that products meet or exceed the quality expectation of customers and is thoroughly tested. PRICE Pricing is the critical element of the marketing mix. Most customers will only be prepared to pay a premium if there is a perception of additional product value. This value may be improved performance, function, design, visual appeal or taste. Environmental benefits will be often be the deciding factor between products of equal value or quality. Environmentally responsible products, however are often less expensive when product life cycle coast are taken into consideration, for example fuel-efficient vehicles, water efficient printing and non-hazardous products. PLACE The choice of where and when to make products available will have significant impact on the customers you attract. Very few customers go out of their way to buy green products merely for the sake of it. Marketers looking to successfully introduce new green products should position them broadly in the market place so they are not just appealing to a small green niche market. The location must also be consistent with the image you want to project and allow you to project your own image rather than being dominated or compromised by the image of venue. The location must differentiate you from the competitors. This can be achieved by in-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. PROMOTION Promoting products and services to target markets include paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Smart green marketers will be able to reinforce environmental credibility by using sustainable marketing and communication tools and practices. For example, many companies in the financial industry are providing electronic statements by email; e-marketing is rapidly replacing more traditional marketing methods and printed materials can be produced using recycled materials and efficient processes such as waterless printing. Retailers, for example are recognizing the value of alliances with other companies, environmental groups and research organizations. When promoting their environmental commitment to reduce the use of plastic bags and promote their green commitment, some retailers sell shopping bags and promote their green commitments. Moving Towards Green Marketing The era of green marketing has begun. It has already been granted wide acceptance by all stakeholders. However, there is a need to lay down the standards and practices, in order to bring in objectivity in the judgment of various national and international agencies. This will not only encourage the activities of green marketing but shall also provide the much needed level playing fields to all. PRESENT TRENDS IN GREEN MARKETING IN INDIA[6] . Ø Organizations Perceive Environmental marketing to be an Opportunity that can be used to achieve its objectives. Firms have realized that consumers prefer products that do not harm the natural environment as also the human health. Firms marketing such green products are preferred over the others not doing so and thus develop a competitive advantage, simultaneously meeting their business objectives. Ø Organizations believe they have a moral obligation to be more socially responsible. This is in keeping with the philosophy of CSR which has been successfully adopted by many business houses to improve their corporate image. Firms in this situation can take two approaches: †¢ Use the fact that they are environmentally responsible as a marketing tool. †¢ Become responsible without prompting this fact. . Ø Governmental Bodies are forcing Firms to Become More Responsible In most cases the government forces the firm to adopt policy which protects the interests of the consumers. It does so in following ways: †¢ Reduce production of harmful goods or by -products †¢ Modify consumer and industrys use and /or consumption of harmful goods; or †¢ Ensure that all types of consumers have the ability to evaluate the environmental composition of goods . Ø Competitors Environmental Activities Pressure Firms to change their Environmental Marketing Activities In order to get even with competitors claim to being environmentally friendly, firms change over to green marketing. Result is green marketing percolates entire industry. . Ø Cost Factors Associated With Waste Disposal or Reductions in Material Usage Forces Firms to Modify their Behavior With cost cutting becoming part of the strategy of the firms it adopts green marketing in relation to these activities. It may pursue these as follows: †¢ A Firm develops a technology for reducing waste and sells it to other firms. †¢ A waste recycling or removal industry develops. LITERATURE REVIEW 1. GOLDEN GOOSE OR WILD GOOSE? THE HUNT FOR THE GREEN CONSUMER This paper tries to provide insight by discarding the socio-demographic and personality-based influences that have been the prime research focus for the last 20 years Instead, it follows the example of other researchers looking at the importance of situational factors relating to the purchase itself. The green purchase perception matrix brings together two of the factors that have most often shown a positive link with green purchase behaviour in academic research perceived consumer effectiveness (PCE) and cost/ benefit trade-offs. The consumer will remain central to the greening of business for two very important reasons. Firstly, the consumption undertaken by private households accounts for a large proportion of the economys environmental impact . Secondly, consumption must also form part of the solution within free market economies in which consumer sovereignty is enshrined, and where the majority of companies profess to have a marketing orientation. However, continuing within the conventional marketing paradigm (and with a hunting mentality of identifying and targeting the green consumer with bait, traps and a little camouflage) is unlikely to create significant progress towards sustainability. Perhaps more importantly companies need to create the right habitat in which green consumption can thrive. Instead of acting as hunters, aggressively trying to benefit from the emergence of green consumers by targeting them, they could act more like gamekeepers who nurture and facilitate growth in the population of green consumers. This can be achieved by boosting consumer confidence and by reducing the level of compromise they must make through openness, the provision of full information and consumer choice, environmentally realistic pricing and the development of innovative clean technology solutions. Reference:- Ken Peattie (2001), Bussiness Strategy Environment, Golden goose or wild goose? The Hunt For the green Consumers, Vol: Bus. Strat. Env. 10, 187-199 2. A CONTENT ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS: A MATRIX METHOD APPROACH This study demonstrates that environmental advertising is not a monolithic phenomenon. Certain types of claims posed among environmental a dare more susceptible to consumer confusion and perceptions of deception. Advertisers would be well advised to pay particular attention to these types claims, particularly in light of the recent FTC directives. In their efforts to jump on the green bandwagon, advertisers should be sensitized to the fact that image claims may be a specific problem area Care should be taken in developing and pretest in environmental ads that rely on such claims and efforts to monitor consumer response to them should made. Ultimately, applying the matrix that we have developed here may help to identify such shortcomings with environmental advertising claims and direct attention to potential remedies. Reference:- Les Carlson, Stephen J Grove Norman Kangum (Sep 1993), Journal of Advertising, A context Analysis of environmental Advertising Claims: A matrix Method Approach, Vol.: XXII, No. 3, 27-38. 3.BUYER CHARACTERISTICS OF THE GREEN CONSUMERS AND THEIR IMPLICATIONS FOR ADVERTISING STRATEGY The study results provide interesting and potentially useful information about the consumer who is interested in buying green. They suggest that particular consumer attitudes are related to the propensity to buy green, but the relations are qualified somewhat by gender and by the nature of the green buying behavior.Making a special effort to buy green is unrelated to impulse buying and brand loyalty. In terms of the communication variables, persons making a special effort to buy green found magazines more interesting than television and indicated they would not buy a brand whose advertising they dislike. As expected, it was found predictor-criterion relationship differences between the two green buying variables. One criterion variable (making a special effort to buy green) taps a general interest in buying green. The other criterion variable (switching brands to buy green, even at the expense of product effectiveness) is more specific and more stringent in terms of greenness in that it provides more constraints and introduces a salient cost. The results indicate that, across genders, the consumer variables do a better job of predicting the variance in the former criterion than that in the latter criterion.. The results show that the green consumer has an interest in new products, is an information seeker, and talks with others about products. Additionally, green consumers consider themselves opinion leaders, and hence may provide word-of-mouth information that other consumers respect. The green consumer is also a careful shopper, not prone to impulse buying, and pays attention to pr ice, so advertisers must consider those issues as well.The results suggest that if companies do succeed in attracting green-oriented consumers, they will have to continue working to keep them. The lack of brand loyalty on the part of green consumers (in comparison with those less green), coupled with their propensity to actively seek information, implies that the green consumer will always be looking for new products. Although the environmental movement has been underway for years, green marketing seems to be a relatively new phenomenon. Marketers are typically not slow to adopt an innovation, but green marketing is in some ways fraught with peril Certainly, marketers are getting mixed signals—from polls, from research results, an d from sales figures. Common sense suggests that the use of green appeals by marketers can be productive. However, recent research on green marketing and the green consumer, indicates that the concepts will not be easy to apply. Green consumers must be treated carefully and, in particular, with respect. They appear to be careful and thoughtful consumers. Treated fairly, they may be receptive; treated poorly, they may not only switch brands, but also take others with them. References:- L J Shrun, John A McCarty Tina M Lowrey (Summer 1995), Journal of advertising, Buyer Characteristics of the green consumers and Their implications for Advertising strategy, Vol: XXIV, no 2, 71-81 4.ROLE OF SOCIO DEMOGRAPHICS IN SEGMENTING AND PROFILING GREEN CONSUMERS; AN EXPLORATORY STUDY OF CONSUMERS IN INDIA Though green consumerism is on the rise, not all the consumers are equally green. To be able to more effectively market green products and ideas,marketers need to segment their market and use differentiated marketing approach for each target segment. Socio-demographic characteristics have been widely used in the past researches as a basis of market segmentation and profiling of green consumers. The present study explores the usefulness of select socio-demographic characteristics in capturing variations present in the environmental consciousness of the consumers in India. Both the univariate and multivariate analyses point to the presence of statistically significant linkages between the socio-demographic characteristics and different environmental consciousness constructs, thus implying potential usefulness of these characteristics in profiling different segments of green consumers an devolving accordingly the green marketing strategies and environmental campaigns as capable of more effectively reaching and influencing the chosen green consumer segments. The study has employed a more elaborate conceptualization of the environmental consciousness construct. Regarding age,. A negative relationship of age with WSE, IISB and IIO signifies a greater tendency among the relatively younger persons (viz., those belonging to the age groups 18-24 years and 24-35 years) to actively search for the environmentally friendly products, gather environment related information and influence others to behave in an environmentally responsible manner. These persons, however, appear less enthusiastic about choosing the least polluting products (ICLPP). This might be due to their lower purchasing power for being mainly either students or unemployed at this stage in their family life cycle. Education level is found to be significantly related with the environmental consciousness in respect to five environmental consciousness measures. A significantly positive relationship of the education level with environmental knowledge (EK), incidence and frequency of conservation behavior (ICB and FCB) and frequency of environmental activism implies greater environmental consciousness among the relatively more educated persons. Because of their higher intellectual orientation, these persons are able to better understand and appreciate green ideas and green claims made by the green marketers. Education level is, however, found to be significantly but negatively related with the respondents willingness to seek environmentally friendly products (WSE). The variable â€Å"typeofschoolattended† emerges as a significant correlate of the environmental consciousness for as many as six constructs. Notwithstanding being less articulate and extrovert, persons with the government school background exhibit a higher level of environmental consciousness in terms of environmental awareness (AEIP) as well as willingness to seek environmentally friendly products (WSE), incidence of seeking information (IISB), conserving resources (ICB) and choosing the least polluting products (ICLPP). The only aspect where they lag behind persons with the private school background is frequency of environmental activism (FEA), probably due to being less extrovert and gregarious than their counterpart. Income also emerges as an important correlate of environmental consciousness. Persons with higher income are also high in their awareness of the environmental regulations (AER),willingness to pay for the environmentally friendly products (WPM), incidence of information seeking behavior (IISB) and choosing the least polluting products (ICLPP). But in terms of their involvement with the activities relating to influencing others (IIO) and conserving the environment (FCB), they turn out to be poor performers. References:- Sanjay k Jain Gurmeet Kaur (2006), Role of Socio Demographics in Segmenting and profiling Green Consumers; An exploratory Study of consumers in India, Vol.: 18 (3), 107-146 5. GREEN MARKETING, AN INDIAN PERSPECTIVE The present paper discusses the emergence of environmentalism in India and examines the response of government agencies, consumers, non- business organizations and corporat